Reserve your spot!

Welcome to RETAIL TALKS: The Future of Customer Loyalty

Join us for a half-day where we'll explore the shift from loyalty clubs to community building in the retail landscape. Together, we will examine the current status of loyalty programs, their evolution into relationship-driven initiatives and innovative strategies to foster community engagement. Discover real-life examples of successful community-driven retailing and gain insights into the future of loyalty in building lasting connections.

Expect fresh ideas, inspiring examples, and practical tips you can put into action right away.


Come shape the future of retail loyalty. 

Keep the conversation going! Join us for an exclusive lunch after the event. 
Free to join, but limited spots—don’t miss out!

Reserve your spot!

Schedule

09:00

Doors open

Welcome to Epicenter Store!

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09:30

Introduction

Meet our moderator and introduction. 

This session provides an overview of current trends in retail loyalty, setting the stage for the workshop’s goals: transitioning from transactional loyalty to a community and trust-driven approach.

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Carl Setterberg
Moderator / Head of Epicenter Store
09:45

Building a Community Through the Physical Store’s Role

Discover how physical stores can act as hubs for community-building.

Discussion points include the evolving role of physical stores in the digital age, strategies for creating community-driven in-store experiences, and case studies of retailers excelling in community-building through their physical spaces.

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Johanna Dolk
CEO & Founder @ Dolk Agency
John Karsberg (PhD)
Senior Retail Strategist
Kristina Pettersson
CEO & Founder @ The Reach / xHead of Innovation @ H&M
10:30

Loyalty Evolution – From Transactional to Trust-Based Relationships

Explore the shift from transactional loyalty to building trust-based customer relationships.

Topics cover the evolution of loyalty programs beyond discounts and points, the creation of shared experiences that foster trust, the use of customer data to offer personalized experiences, engagement strategies across digital platforms, the value of user-generated content and peer recommendations, and examples of successful trust-based loyalty programs in retail.

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Tamer Khairy
CEO & Co-Founder @ Your Brand Travel
Olivia Wasniewski
Head of EuroBonus Program @ SAS
11:15

Leveraging Technology Tools for Community Building

Understand how new technology tools can enhance community engagement in physical stores.

This discussion explores tools like AR/VR experiences, in-store apps, and smart mirrors for customer engagement. We’ll also cover data analytics and IoT for personalized experiences, tech-driven loyalty initiatives like gamification and mobile apps, and case studies on successful tech-enabled community-building initiatives in retail.

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Stefan Borensjö
Partner Manager & Industry Lead Retail @ SAS Institute
Martin Jensen
CCO and Co-Founder @ Nexta.io
Oscar Rundqvist
Co-founder & CEO @ eComID
12:00

Event end

Networking Lunch

Keep the conversation going! Join us for an exclusive lunch after the event. Free to join, but limited spots—don’t miss out!

Read more

Speakers

Johanna Dolk
CEO & Founder @ Dolk Agency

Building a Community Through the Physical Store’s Role

Discover how physical stores can act as hubs for community-building.

Discussion points include the evolving role of physical stores in the digital age, strategies for creating community-driven in-store experiences, and case studies of retailers excelling in community-building through their physical spaces.

Read more

Tamer Khairy
CEO & Co-Founder @ Your Brand Travel

Loyalty Evolution – From Transactional to Trust-Based Relationships

Explore the shift from transactional loyalty to building trust-based customer relationships.

Topics cover the evolution of loyalty programs beyond discounts and points, the creation of shared experiences that foster trust, the use of customer data to offer personalized experiences, engagement strategies across digital platforms, the value of user-generated content and peer recommendations, and examples of successful trust-based loyalty programs in retail.

Read more

Oscar Rundqvist
Co-founder & CEO @ eComID

Leveraging Technology Tools for Community Building

Understand how new technology tools can enhance community engagement in physical stores.

This discussion explores tools like AR/VR experiences, in-store apps, and smart mirrors for customer engagement. We’ll also cover data analytics and IoT for personalized experiences, tech-driven loyalty initiatives like gamification and mobile apps, and case studies on successful tech-enabled community-building initiatives in retail.

Read more

Martin Jensen
CCO and Co-Founder @ Nexta.io

Leveraging Technology Tools for Community Building

Understand how new technology tools can enhance community engagement in physical stores.

This discussion explores tools like AR/VR experiences, in-store apps, and smart mirrors for customer engagement. We’ll also cover data analytics and IoT for personalized experiences, tech-driven loyalty initiatives like gamification and mobile apps, and case studies on successful tech-enabled community-building initiatives in retail.

Read more

Stefan Borensjö
Partner Manager & Industry Lead Retail @ SAS Institute

Leveraging Technology Tools for Community Building

Understand how new technology tools can enhance community engagement in physical stores.

This discussion explores tools like AR/VR experiences, in-store apps, and smart mirrors for customer engagement. We’ll also cover data analytics and IoT for personalized experiences, tech-driven loyalty initiatives like gamification and mobile apps, and case studies on successful tech-enabled community-building initiatives in retail.

Read more

John Karsberg (PhD)
Senior Retail Strategist

Building a Community Through the Physical Store’s Role

Discover how physical stores can act as hubs for community-building.

Discussion points include the evolving role of physical stores in the digital age, strategies for creating community-driven in-store experiences, and case studies of retailers excelling in community-building through their physical spaces.

Read more

Olivia Wasniewski
Head of EuroBonus Program @ SAS

Loyalty Evolution – From Transactional to Trust-Based Relationships

Explore the shift from transactional loyalty to building trust-based customer relationships.

Topics cover the evolution of loyalty programs beyond discounts and points, the creation of shared experiences that foster trust, the use of customer data to offer personalized experiences, engagement strategies across digital platforms, the value of user-generated content and peer recommendations, and examples of successful trust-based loyalty programs in retail.

Read more

Kristina Pettersson
CEO & Founder @ The Reach / xHead of Innovation @ H&M

Building a Community Through the Physical Store’s Role

Discover how physical stores can act as hubs for community-building.

Discussion points include the evolving role of physical stores in the digital age, strategies for creating community-driven in-store experiences, and case studies of retailers excelling in community-building through their physical spaces.

Read more

Carl Setterberg
Moderator / Head of Epicenter Store

With two decades of retail expertise and a passion for innovation, Carl Setterberg has a visionary force. He has spent 15 years shaping the landscape at H&M, working with tech, business development, and innovation. He has also founded several ventures in both Real Estate and Sports.

Carl is known for his curiosity and social skills and quickly sparks transformative conversations about pushing boundaries and embracing change.

As part of Epicenter - house of digital Innovation, Epicenter Store stands as a beacon of retail progression. Here, not only do we house a unique array of products and ideas, but we foster a community that thrives on collaboration, innovation, and growth. Beyond the retail space, Epicenter offers co-working zones, lively events, a top-level community, and invaluable advisory services that are designed to propel your company forward.

Introduction

Meet our moderator and introduction. 

This session provides an overview of current trends in retail loyalty, setting the stage for the workshop’s goals: transitioning from transactional loyalty to a community and trust-driven approach.

Read more

Organized by

The world's first and only experimental hub for retailers.
ebba@epicenterstockholm.com